Fox Broadcasting plans to draw viewers to its new dramas Fringe and Dollhouse
by drastically cutting the number of commercials and promos in them to half the usual
number. Today's (Friday) Hollywood Reporter quoted Fox Entertainment Chair
man Peter Liguori as saying that by doing so, "we're going to have ... less reason
for viewers to use the remote. ... It's a simple concept and potentially revolutionary.
... We're going to redefine the viewing experience."
16/05/2008
See Also
